(From the Range Rover Press Room) — Range Rover brand conceptualizes the notion of unmistakable Britishness in its latest campaign for the new Range Rover Sport, featuring actor and producer Theo James alongside a cast of pedigree pets, set within the grounds of a quintessentially British manor house.
Range Rover Sport — the most dynamic vehicle in the Range Rover line‑up — displays its sporting luxury credentials in the campaign; driven by James across the vast estate’s varying terrain, including up a challenging set of stone steps and across an ornate giant chessboard. The vehicle features a striking Velocity Blue exterior, which is now available to clients to select, in a demonstration of sporting thrills and attitude which is designed to celebrate the Range Rover brand’s position as the leader in modern luxury.
Range Rover Sport vehicles deliver assertive power with responsive sporting performance and commanding capability, available with a range of mild and plug‑in electric hybrids. A suite of technologies ensures its place as the performance champion, such as adjustable dynamic air suspension for responsive, dynamic and composed handling, torque vectoring, adaptive dynamics and dynamic launch.
Emmy Award‑nominated British actor and producer, Theo James, features in the campaign, which embraces the Range Rover brand’s British roots. James has received international acclaim for his most‑recent fictional lead as Edward Halstead in Netflix’s ‘The Gentleman’. Previously, James starred in the global juggernaut ‘The White Lotus: Sicily’. This breakout performance earned him an Emmy Award nomination.
Production took place at the Harewood House country estate in West Yorkshire — where heritage meets modern sophistication. In this setting, Range Rover brand created contemporary surprise through curious storytelling; from maneuvering around 10‑foot chess pieces and abstract sculptures, to negotiating a series of tightly controlled turns to the astonishment of onlookers — a pair of delightfully inquisitive alpacas.
Equipped with the Range Rover Sport vehicle, James portrays himself in this creative production, confidently descending valleys and deftly accelerating across the estate’s diverse terrains.
Overlaying the production is a spirited game of chase reimagined by the Range Rover brand where James’s loyal Irish Wolfhound awaits his imminent return, with a ball in hand.
